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Apple iPhone 17 Pro Max stretches Apple’s flagship experience across a larger 6.9-inch Super Retina XDR display with ProMotion and Always-On. Inside, the A19 Pro chip and new aluminium unibody with vapour chamber help maintain smooth performance. The triple 48MP Pro Fusion camera system includes Main, Ultra Wide with Macro, and a new Telephoto with 4×/8× optical zoom — now with Dolby Vision up to 4K at 120 fps. Ceramic Shield 2 protects both front and back. According to Apple, it offers the longest battery life ever on iPhone.
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Apple iPhone 17 Pro Max
If you want the most capable iPhone, full stop — this is the one.
The iPhone 17 Pro Max brings a spacious 6.9″ Super Retina XDR display that’s built for doing more: editing, grading, reading, creating. It refreshes at up to 120 Hz with ProMotion and supports Always-On Display, so your glanceable info stays visible without touching a thing. Brightness peaks up to 3,000 nits outdoors — Apple’s highest yet — making it easier to use under strong sun.
The Pro Fusion camera system combines three 48 MP sensors: a Main for 24/48 MP shots and sharp 2× crops, an Ultra-Wide with macro capability, and a new Telephoto that handles 4× and 8× optical zoom options. It’s flexibility without fuss. On the front, the 18 MP Centre Stage camera smartly keeps you in frame for calls and recordings. Dolby Vision video now reaches up to 4K at 120 fps — for those who want more than just clips.
Under the surface, the A19 Pro chip is cooled by a redesigned vapour chamber system within a forged aluminium unibody. Performance stays high, even under pressure. Ceramic Shield 2 protects both front and back with improved scratch resistance. Battery life is Apple’s longest on iPhone to date, and fast charging reaches around 50% in 20 minutes with a high-wattage USB-C adapter (sold separately). MagSafe wireless charging is supported too.
Safety isn’t skipped: Crash Detection and Emergency SOS via satellite are on board, along with Apple’s long-term software support and service network in the UK.
Right fit: If you want a big-screen iPhone that stays powerful, precise, and practical — not just now, but for years — this is it. If you need a lighter phone or prefer smaller screens, look further down the range.
This isn’t about more. It’s about readiness.
