Everything You Need. Nothing You Don’t.
Apple iPhone 17 brings Apple’s latest features into everyday reach. The 6.3-inch Super Retina XDR display now includes ProMotion for smoother scrolling and Always-On for glanceable info. A19 powers everything quietly, while Camera Control and the Action button offer faster ways to capture or switch tasks. The dual 48MP rear cameras — Main and Ultra Wide with Macro — are joined by an 18MP front camera with Centre Stage. With USB-C, Apple Intelligence support, and long-term UK coverage, it’s the balanced iPhone built to last.
£799.00 – £999.00Price range: £799.00 through £999.00 incl. VAT
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Apple Iphone 17
If you want an iPhone that feels modern everywhere, this is it. The 6.3″ Super Retina XDR display now features ProMotion up to 120 Hz and Always‑On functionality, so scrolling is smoother, animations feel fluid and glance‑information is visible whenever you need it. The body is built with Ceramics Shield 2 and a refined aluminium frame, combining durability with subtle premium feel.
The camera system is a real step up: a 48 MP Fusion Main sensor delivers detailed shots and lets you choose between 24 MP or full‑resolution modes, while a 48 MP Fusion Ultra‑Wide gives you four times the resolution of the previous generation’s ultra‑wide and doubles as a macro shooter. A dedicated 2× optical solution is built into the system, giving you sharper zoomed‑in shots without relying solely on digital crops. On the front, the 18 MP Centre Stage camera keeps you sharp in video calls, auto‑frames subjects and brings confidence to your selfies.
Under the skin, the A19 chip powers Apple Intelligence features and everyday performance, while practicalities include USB‑C, 5G, Wi‑Fi 7, Thread support and second‑generation Ultra Wideband. Safety features such as Emergency SOS via satellite and Crash Detection round out the full‑spectrum experience. Battery life is rated up to 30 hours of video playback, and fast charging gives you a strong top‑up in around 30 minutes (with Apple’s 20 W USB‑C adapter sold separately). With UK warranty, Apple service support and long update promise, the iPhone 17 is built for a long, steady life.
Right fit: Perfect for someone who wants a modern, notch‑free iPhone experience with flagship‑level display and camera upgrades, but without stepping into the Pro‑priced zone. If you need ultra‑telephoto zoom or extreme charging speeds, you might look further—but if you value longevity, balance and refined design, this hits the sweet spot.
A phone built to last, designed to feel fresh, and engineered to stay useful.