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The Apple iPhone 16 brings Apple’s core iPhone experience into sharp focus. With the A18 chip under the hood, a dual‑camera system led by a 48 MP Fusion sensor, and an aluminium‑glass build in five colours, it delivers smooth performance, confident photography and a design made for everyday life. It’s ideal for the person who wants a premium iPhone without going all‑in on Pro features — reliable, elegant, and prepared for what’s next.
£699.00 – £799.00Price range: £699.00 through £799.00 incl. VAT
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When you choose the Apple iPhone 16, you’re choosing something that quietly stays out of your way while doing exactly what you need. The device begins with a 6.1‑inch Super Retina XDR OLED display (2796×1290 in the 6.7‑inch Plus variant) that keeps text and imagery sharp, colour‑accurate and readable in daylight. It’s powered by the A18 chip, which Apple emphasises as built for “Apple Intelligence” — meaning the phone is ready for both today’s tasks and tomorrow’s features.
Photography is anchored by a new 48 MP Fusion main camera with an optical‑quality 2× option built in, plus an upgraded ultra‑wide lens. That means better detail, steadier shots, and confidence when you capture low‑light or everyday scenes. The front 12 MP camera is reliable for video calls and selfies. The chassis blends comfort and durability: aerospace‑grade aluminium meets glass back, with a Ceramic Shield front for added drop protection. With USB‑C, 5G, Wi‑Fi 7 and richer connectivity, it’s engineered for modern‑lifers, not just gadget lovers.
Living with the iPhone 16 means knowing you’re set for the future. Apple’s official announcement confirms long‑term support, and you’re in the Apple ecosystem with polished updates, a clean warranty route and resale value. Note: charger not always included (check UK packaging). If you mostly use your phone for messaging, photos, streaming and everyday apps — and want an iPhone that feels new for years, not just months — this is a thoughtful route.
Right fit: ideal for those who want an iPhone experience without flagship excess. Skip it if you crave 120 Hz refresh, triple/quad rear cameras or extreme gaming performance.
A phone that stays capable — one you buy to keep, not constantly replace.
