We believe ads shouldn’t feel like pressure. They should feel like possibilities.
At HumaneX.store, we don’t serve interest-based ads to manipulate you into buying more. We use them—if you allow us—to help surface things that might actually fit you, based on what you’ve genuinely shown interest in.
We call it Fair Ad Play—because relevance shouldn’t come at the cost of your privacy. And visibility shouldn’t mean giving up control.
You have every right to know how ads find you, and every tool to shape what they see. This page is here to explain how that works—with full transparency, no dark patterns, and nothing hidden behind jargon.
1. What Interest-Based Ads Means
Interest-based ads—also known as personalised or targeted ads—are messages you see online that reflect your browsing behaviour, shopping interests, or preferences. They’re designed to be more relevant to you based on what you’ve interacted with, not just what’s trending.
At HumaneX.store, interest-based ads only come into play when you give us permission. And when they do, they’re shaped by your actions—like the pages you visited, the items you explored, or the categories you showed interest in.
This isn’t about tracking you everywhere. It’s about helping you find what might genuinely fit—if and when you want it.
2. Why We Use Interest-Based Ads
We use interest-based ads not to push products—but to make your time and attention count.
Instead of showing you generic offers or shouting into the void, these ads help us highlight products, updates, or services that might actually match what you’re looking for—or what you were curious about but didn’t act on yet.
It’s about relevance over reach. Connection over clicks.
And it only happens if you’ve said yes—through our cookie settings or other clear permissions.
Because we don’t believe personalisation should ever come at the cost of your privacy. Or your peace of mind.
3. How Interest-Based Ads Work
When you visit our store, certain cookies and small tracking tools may remember the pages you browse, the items you view, or the categories you explore. If you’ve allowed it, that activity helps shape what ads you might see later—either from us or our trusted partners.
For example, if you looked at wireless headphones but didn’t make a decision, you might later see an ad featuring those same headphones—or something similar we think you’ll like. It’s not random—it’s based on what you’ve genuinely shown interest in.
We may also use signals like:
- What type of device you’re on
- What time of day you typically browse
- Whether you’ve visited us before
What we don’t do is track you across the entire internet, build secret profiles, or share anything personal with advertisers.
The technology behind it may be smart—but the intention is simple: show you something that might actually help, not annoy.
4. What Data Is (and Isn’t) Used
We keep it simple. If you’ve consented, we may use the following data to tailor ads:
- Pages you’ve visited on our store
- Items you’ve clicked, viewed, or added to your bag
- Broad location info (like country or region)
- Device type (mobile, tablet, or desktop)
- Whether you’re a first-time or returning visitor
- This data helps shape what ads are shown—and only in ways that respect your intent and comfort.
But here’s what we never use:
- Your name, email, or phone number
- Sensitive personal details (like health or financial data)
- Information from other websites you visit
- Any data you haven’t willingly shared or consented to
We don’t sell your data. We don’t stalk you. And we don’t collect anything just because we can.
Our focus is on what’s relevant—never invasive.
5. Who We Work With
When we run interest-based ads, we do it with a select few platforms that help us reach you in meaningful, respectful ways.
These include:
- Google Ads – for showing relevant search and display ads based on your visit to HumaneX.store
- Meta (Facebook & Instagram) – for reminding you of products you browsed or liked, if you’re active there
- Microsoft Advertising (Bing) – for tailored ads through Bing search and Microsoft-owned properties
These partners may use cookies or similar tools to match your activity on our site with your ad preferences on theirs—but only if you’ve agreed.
Each platform has its own controls too. You can manage how they use your data using their privacy and ad settings:
We work with partners who respect data protection laws, offer opt-out tools, and let you stay in charge of what you see.
Because who we work with matters just as much as how we work with them.
6. Who We Work With
You’re not stuck with the default. You get to decide what’s okay, what’s not, and when to change your mind.
Here’s how you stay in control:
- Our Cookie Preferences Tool
You’ll see a cookie banner when you visit us. From there—or anytime in your settings—you can choose which cookies you’re happy to allow. Advertising cookies are off by default unless you say otherwise.
Most browsers let you block third-party cookies, clear existing ones, or stop sites from storing anything at all. You can find these options in your browser’s privacy settings.
Platforms like Google, Meta, and Microsoft let you manage whether you want to see personalised ads—even outside our site. We’ve listed direct links above in Who We Work With.
If you’re receiving emails from us, we may sometimes include tracking to understand what’s helpful. You can opt out at any time by adjusting your preferences or unsubscribing altogether.
You’re never locked in.
You can revisit your choices, revoke consent, or update your settings whenever you like—no questions asked.
Control isn’t a one-time permission. It’s yours to carry, always.
7. What We Don’t Do
We think it’s just as important to tell you what we don’t do—so there’s no confusion, no surprises, and no fine print hiding behind big words.
Here’s what you’ll never see from us:
- We don’t buy or sell personal data
- We don’t track you across unrelated websites
- We don’t run ads based on private conversations or sensitive information
- We don’t personalise ads without your clear consent
- We don’t use dark patterns or guilt tactics to make you accept cookies
- We don’t push ads that feel intrusive or manipulative
That’s not how we work—and not the kind of experience we want to create.
We’d rather show you less than show you wrongly.
8. How Long We Keep Ad Data
We don’t hold on to your data longer than we need to.
Any information collected for interest-based advertising—like what you viewed or clicked—is only kept for as long as it’s useful for that purpose. After that, it’s either anonymised or deleted automatically by the tools we use.
Typically, advertising-related cookies stay active for anywhere between 30 days to 180 days, depending on the platform and your settings.
But you don’t have to wait.
You can delete cookies or update your preferences anytime—across your browser, our site, or directly through platforms like Google or Meta.
Because your data should never linger longer than you want it to.
9. How We Respect Younger Users
We don’t knowingly show personalised ads to anyone under 18.
If you’re a young person browsing HumaneX.store, you’re welcome here—but we won’t tailor ads to you, track your behaviour for advertising, or use your activity to shape what you see.
And we never knowingly collect personal data from anyone under 13.
If we ever become aware that we’ve unintentionally collected such data, we take steps to delete it promptly.
This isn’t just about compliance—it’s about care.
Because no one should have to trade their privacy for a good experience, especially not the youngest among us.
10. Where We Stand on This
We believe interest-based ads can be helpful—when they’re done with care, consent, and clarity.
But they’re never the centre of what we do.
They’re not a tactic. They’re just a tool. And only one part of a much bigger relationship we’re building with you—built on trust, not tracking.
We’ve made sure you have choices. We’ve kept everything transparent. And we’ll always respect your space—whether you welcome ads, limit them, or turn them off completely.
Because at HumaneX.store, you’re not the product.
You’re the person we’re here to serve.
11. Where It All Stands Legally
This page is here to help you understand how interest-based ads work at HumaneX.store, and how we use them—only with your permission, and only in ways that respect your rights.
All advertising cookies and personalisation tools are handled in accordance with the Privacy and Electronic Communications Regulations (PECR), the UK General Data Protection Regulation (UK GDPR), and the Data Protection Act 2018.
If we ever collect personal data in the process, it’s used and protected in line with our Privacy Policy and Cookie Policy, and never without your consent.
This page supports—but doesn’t replace—our full Terms of Use & Sale.
